The Wisp field guide
Practical guides to better sales prospecting.
Research with a purpose. Write with relevance. Make the next conversation worth having.
Editorial preview · Three drafts for reviewMaya Ellis
Operations leader · Northstar Field Services
Two new regional teams
In this example, the company announces an acquisition that adds two regional service teams.
Illustrative source: company announcement, not a live citation.Combining teams may create a reason to review reporting workflows.
Start here · Prospect research
How to research a B2B prospect before writing the first message
A practical B2B prospect research process: check company fit, record sources, separate facts from assumptions, and choose a relevant outreach angle.
Read the guideMessage writing
How to personalize sales outreach without inventing familiarity
Learn to personalize sales outreach with before-and-after examples that connect research to a clear reason for reaching out.
Read the guideHuman review
A sales outreach checklist: what to review before you hit send
Review sales outreach with a practical checklist for recipient details, research accuracy, relevance, tone, and the final message you approve.
Read the guideMeet Wisp
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