Sales outreach
AI sales outreach with human approval at every step.
Turn prospect research into personalized outreach without starting every message from scratch. Wisp’s AI sales outreach software drafts the message; your team shapes the voice and approves what goes out.
Invitation-only early access, with setup guided by the Wisp team.
Hi Maya, your acquisition must be creating reporting headaches. We can transform your operations.
Hi Maya, I saw Northstar’s announcement about the two regional teams.
We build custom reporting tools for teams bringing operations together. Are you reviewing how those teams report their work, or is that already covered?
Write with a reason
Turn prospect research into personalized sales outreach
Personalization should give the recipient a reason to read. Adding a first name or praising a company does little to explain why you are reaching out. A useful message connects something you know with something you can offer, then leaves room for the prospect to tell you whether it matters.
Wisp uses the research available for a prospect and your organization’s sales context to prepare a draft. You can inspect the angle, question an assumption, and change the wording. Your knowledge of the business belongs in that review.
The prospect research workflow comes first. AI-assisted outreach carries that context forward, so writing does not start from an empty box or lose the evidence that made the prospect interesting.
What do we actually know?
Start with relevant, attributable context.
What is worth asking?
Connect your offering to a plausible business question.
Would you send this?
Make the voice, facts, and next step your own.
See how a draft becomes a message you would send
In this fictional example, Northstar Field Services has added two regional teams through an acquisition. Maya Ellis works in operations. A custom software business wants to ask about reporting across the combined organization.
The generic message assumes the acquisition is causing headaches and offers a vague transformation. The research-informed version keeps the observable development, explains the seller’s specific work, and asks an open question. Maya can answer without first accepting the seller’s diagnosis.
This is where your judgment changes the message. You might shorten the opening, name a more relevant workflow, or decide you need another fact before contacting Maya. Editing should improve the reason for the conversation as well as the prose.
The sample is illustrative, not a proven template or an actual customer exchange. It shows the kind of distinction a reviewer can make: a company event can justify a question without proving a problem.
Hi Maya, your acquisition must be creating reporting headaches. We can transform your operations.
Hi Maya, I saw Northstar’s announcement about the two regional teams.
We build custom reporting tools for teams bringing operations together. Are you reviewing how those teams report their work, or is that already covered?
Every message is yours to review
Review and approve every message, including follow-ups
Wisp asks for approval of the exact final message. That applies to the first outreach, each campaign follow-up, and every response to an incoming message. Approving a prospect or starting a campaign does not grant blanket permission to keep sending.
Read the draft in the context of the recipient and the account it will come from. Edit anything that does not reflect your offer or your voice. If an approved message changes, it needs approval again. The final version matters because that is what the other person will receive.
Approval and delivery are different states. Once authorized, the application handles sending through the connected channel and tracks the result. Your team can distinguish a message awaiting review from one queued or sent. A follow-up is another communication decision, even if it belongs to an existing sequence.
Email and LinkedIn outreach: what Wisp supports
Bring email and LinkedIn outreach into your sales workflow. Research the prospect, shape the message, and keep the conversation moving—with your team in control of every send.
The Wisp team guides your early-access setup, including the connected accounts and channel capabilities available to your organization.
Have questions about connecting your accounts? Talk to the Wisp team about the setup your sales team needs.
Keep conversations and team responsibilities clear
A prospect’s reply changes the situation. When Wisp matches a reply to ongoing outreach, it pauses pending outreach and brings the conversation to your attention. Read what the person said, consider the existing history, and decide what should happen next. Reviewing the reply does not automatically restart the sequence.
AI can help prepare a response, and you can reshape the draft before approving it. A simple question, a request for more detail, and a change in timing call for different answers. The conversation should guide the response.
Keep your team aligned from the first draft to the next reply. Share prospect history and messages, with clear control over who approves what goes out.
Can I rewrite the AI’s draft?
Yes. Review and editing are part of the workflow. Change the angle, wording, or requested next step before approving. If an already approved message is edited, it must be approved again so the authorization matches the final content.
Does one approval cover all follow-ups?
No. Each follow-up needs its own human review and approval. The same applies to a response drafted after an incoming message. AI assistance prepares text; it does not receive open-ended permission to speak on your behalf.
What happens after a prospect replies?
A matched reply pauses pending outreach and creates work needing attention. You read the conversation and decide the next action. Any response requires approval, and outreach does not resume automatically just because someone has reviewed the reply.
Can a teammate approve a message from my account?
An authorized manager can do so with an explicit sender grant. Sharing a workspace or seeing a conversation alone does not grant that permission. Your own-account authority remains separate, and delegated grants can be revoked when responsibilities change.
Meet Wisp
A better first draft. A conversation that is still yours.
Bring AI prospect research and personalized outreach into your team’s workflow. Join the Wisp waitlist.
